E30: Planning for failure.

Airs August 4, 2021

What does it say about a brand’s marketing team when they plan for multiple rounds of creative review? When they plan to be disappointed in the first, second or third rounds? In today’s episode, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) ponder this frustrating situation and discuss its causes, implications and solutions. Creative Review: Droga5’s new 90-second television spot for Mattress Firm.

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