E32: What is an advertising “idea”?

Airs August 18, 2021

A quick perusal of LinkedIn reveals pundits aplenty bemoaning the state of advertising today. Chief among the complaints is, Where are the great ideas? These pundits bring back brands from yesteryear as examples of great work unmatched by today’s creative agencies. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) grapple with this thorny issue. Do they have an answer? Tune in to find out. Referenced in today’s episode: Project Re: Brief, an hour-long documentary: (https://www.youtube.com/watch?v=cvDoGt1tJy8). Creative review: New creative from LVMH brand Tiffany.

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