E35: Parallels between screen writing and brief writing

Airs September 8, 2021

A great, inspiring creative brief is by definition a great, inspiring story. And every story requires the writer to follow specific rules. In today’s episode, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share insights from Glenn Gers (https://www.youtube.com/watch?v=uL0atQFZzL8) about writing for the movies. The parallels are remarkable, and serve as a fresh way to frame the questions you ask when you write a creative brief. Creative Review Classics: Spicy Meatballs for Alka-Seltzer by DDB from the 1960s.

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