E38: Charles Wigley talks about planning, creativity and his BBH Labs blog post.

Airs October 13, 2021

The great and powerful strategist Charles Wigley joins Howard Ibach (howardibach.com) and Henry Gomez (henrylouisgomez.com) to talk about briefs, creativity, advertising and his “Chaz’s 100 things a planner should know” blog post for BBH Labs (https://www.bbh-labs.com/chazs-100-things-a-planner-should-know/).

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