E42: Special guest Bob Hoffman, the Ad Contrarian, talks about briefs and advertising

Airs November 10, 2021

He tells it like it is and pulls no punches. Bob Hoffman (https://www.bobhoffmanswebsite.com/), the Ad Contrarian blogger, former agency CEO, author of five books on advertising and a regular essayist on LinkedIn, joins Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) on The Brief Bros. to share his laser-sharp thinking about The Three-Word Brief (https://www.linkedin.com/pulse/three-word-brief-bob-hoffman/) and other hot-button advertising issues. Check out his latest book, Advertising for Skeptics (https://www.amazon.com/Advertising-Skeptics-Bob-Hoffman/dp/0999230735?SubscriptionId=AKIAILSHYYTFIVPWUY6Q&tag=duckduckgo-ffab-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0999230735).

Verified by MonsterInsights