E43: What’s the first question on your creative brief?

Airs December 1, 2021

This week’s episode of the Brief Bros. returns to basics: What does your creative brief ask first? Why is this first question so important? Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) offer their ideas and rationale. Creative review: New TV spot from Fisher Price toys by Weiden + Kennedy.

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