E45: Questions about the single-minded proposition.

Airs December 15, 2021

A Brief Bros. fan and student at London’s School of Communication Arts, Terry Eeles, sent us four challenging questions about the single-minded proposition. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) plunged in where angels fear to tread.

Creative Review: New OOH for a major brand. But we’re keeping the brand hidden because we want you to answer a question: Did you figure out the brand by looking at the outdoor creative?

The brand thinks you’ll figure it out. Henry agrees. I disagree. Agency: Rethink Canada.

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