E46: Back to creative brief basics

Airs December 22, 2021

Inspired by our fellow creative brief aficionado Faris Yacob (https://geniussteals.co), Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) discuss two brief basics: designing the creative brief, and when it might make sense to ignore the brief template.

Creative Review: We get nostalgic a couple days before Christmas and discuss two classic holiday spots by John Lewis, the venerable British retailer. The first is from 2011 (https://www.youtube.com/watch?v=qGH_4fc_Og4) and the second is from 2014 (https://www.youtube.com/watch?v=jGY-T4W-BOc)

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