E47: New Year’s Creative Brief Resolutions

Airs December 29, 2021

Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share a few resolutions to help creative brief writers improve their skills in 2022.

Shout-outs to our friends Paul Feldwick (http://paulfeldwick.com) and Matt Davies and Pieter-Paul von Weiler (https://www.betterbriefs.com).

Creative Review: Henry and I return to the Heinz OOH work we presented two weeks ago from Rethink Canada with results from our very unscientific research.

Happy New Year! See you in 2022!

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