E48: How to use humor when writing a creative brief.

Airs January 5, 2022

Humor is a time-tested technique in advertising. But when do you use it in a creative brief?

Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share examples of humor in great briefs and talk about why it works and when it’s relevant.

Creative Review: A look at the four-minute short by Chevrolet for its holiday message.

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