Airs February 10, 2021
Tom Fishburne is the Marketoonist, a brilliant and thoughtful critic of the advertising and marketing industries. In his latest cartoon and blog post, on Creating Personas (https://marketoonist.com/2020/12/creating-personas.html), Henry Gomez and Howard Ibach, hosts of The Brief Brothers, discuss Tom’s astute commentary of these sometimes valuable but sometimes trivial exercises called Personas, and how they relate to writing inspiring creative briefs. Creative Review: The Brief Brothers return to Amazon’s Christmas spot with more thoughtful analysis. Agency: Lucky Generals.