E53: A conversation with Richard L. Gant, CEO and Chief Experiential Officer, RL Gant Group

Airs February 9, 2022

Educator, entrepreneur, agency owner, Richard L. Gant, CEO and Chief Experiential Officer of RL Gant Group, joins us today on The Brief Bros.

Richard contributed valuable insights to Howard’s book “How To Write A Single-Minded Proposition.” He shares his thoughts on the proposition and the challenges of writing great briefs.

Don’t miss this fascinating and inspiring conversation with one of New Your University’s popular educators (https://www.sps.nyu.edu/homepage/academics/faculty-directory/8377-richard-l-gant.html#courses8377).

Join Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) every Wednesday for new episodes of The Brief Bros.

“Howard is a master at helping brief writers get to the point & learn how to inspire. After the course I realize it’s not as hard as I thought.”

“In the future, all creative briefs will be BS-proof and Jargon-free, and we’ll have this summit to thank.”

“Definitely recommend this workshop for anyone looking to enhance their creative brief process. Makes you want to actually write and review briefs!”

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“I would recommend this workshop to anyone who never has used creative briefs or even if you already do. The tools and exercises given will change your mind on how you create these briefs. It’s an easy and interactive workshop to get through and the instructor was engaging and on point.”

“Thank you for inspiring me to be more, well, inspiring! I got a lot out of your session today - both as a brief writer and as a training lead. I bought some of your books on Amazon to share with my team.”

“I loved that Howard came in hot and pushed us out of our comfort levels. He called marketers out on things we can do better. The existing…creative brief process has been painful for our creatives, but also for our marketing teams as well. But from this exercise, we have all learned that the creative brief process truly needs to be collaborative.”

“Great reminder of what the creative brief is supposed to do and how to get there! Thanks!”

“Valuable information about how others develop briefs. Big emphasis on what really matters and our own team’s input was very important/helpful.”

“He hits at the key points that really make a creative brief easy to tackle and execute.”

“As someone who doesn’t write briefs, I never knew how helpful this would be. This will help me ask better questions and push my teammates so we can create better work.”