Airs March 2, 2022
Sean Duffy, a former copywriter, is an advertising agency founder and CEO. His Duffy Agency serves international brands and his new book, International Brand Strategy: A Guide to Achieving International Brand Growth, is a primer for any brand that hopes to break into foreign markets.
In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) dive into new territory as we quiz Sean about the challenges brands face when they attempt to enter new markets, including from the perspective of creative briefs and briefing.
Sean was an early advocate for Howard’s first book, “How To Write An Inspired Creative Brief.”