Airs March 16, 2022
Kirstin Currie (https://www.linkedin.com/in/kirstincurrie/) has had a long and productive career on the ad agency and client sides of the marketing world, including almost 15 years of marketing leadership for Best Buy in Minneapolis.
I met her in 2003 when we worked together on the four loyalty programs for British Airways NA at the now defunct Carlson Marketing Group in the Twin Cities. Today, she is Head of Marketing for Appliances Connection (https://www.goedekers.com)
In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) had an in-depth conversation with Kirstin about the challenges clients face with the creative brief, an aspect of briefing we have not yet explored.
Kirstin offers a perspective on briefing from a marketing professional who is committed to writing and delivering concise and inspiring briefs. You don’t want to miss this episode.