E59: Mick Jagger’s letter to Andy Warhol. It’s not a creative brief.

Airs March 23, 2022

It’s a famous letter between two iconic 20th century artists: Mick Jagger of the Rolling Stones and Andy Warhol. But is it, as some purport, an example of a great creative brief?

The letter is an acknowledgement of an assignment. Mick hired Andy to design the album cover for the Stones’s 1969 hits album.

In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) explain why this letter is not only not a good creative brief. It’s not a brief at all.

Classics Creative Review: Paco Rabanne print ads from the mid-1980s.

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