E6: The Brand Promise

Airs February 17, 2021

What is Brand Promise? Why is it important? Why is it so hard to articulate? And why do so many marketers not know what it is, even for their own brand? Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) offer up their thoughts on this important topic in today’s episode of The Brief Bros. In our Creative Review, we examine new logos from Burger King and GM, and discuss the advantages and risks of these corporate redesigns.

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