E60: A conversation with author and copywriter Dan Nelken

Airs March 30, 2022

Dan Nelken’s new book, A Self-Help Guide For Copywriters: A Resource for Writing Headlines, is a must-read for junior and veteran ad writers alike. Art directors will benefit too.

His story is fascinating, and in this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) quiz him about his book’s genesis and his insights on the overlooked value of “thinking” as well as his thoughts on the creative brief.

Don’t miss this episode! It’s number 60! Woo-hoo! Henry and I are racking ‘em up!

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