Airs April 27, 2022
With a little help from the students in Mark Jenson’s Ad Strategy and Creative Development class at the University of Minnesota’s Hubbard School of Journalism and Mass Communications, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) explore two brand problems and one brand opportunity.
Then they’ll choose one brand and together, they’ll write a creative brief right before your eyes on an upcoming episode.
The brands: Oatly, Hulu or Bumble. Which will it be? You gotta watch to find out!