E63: The Brief Bros. write a creative brief, Prologue

Airs April 27, 2022

With a little help from the students in Mark Jenson’s Ad Strategy and Creative Development class at the University of Minnesota’s Hubbard School of Journalism and Mass Communications, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) explore two brand problems and one brand opportunity.

Then they’ll choose one brand and together, they’ll write a creative brief right before your eyes on an upcoming episode.

The brands: Oatly, Hulu or Bumble. Which will it be? You gotta watch to find out!

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