E65: A conversation with Reid Holmes, ECD IWCO Direct

Airs May 11, 2022

Reid Holmes is a master brand builder and award-winning writer and creative director. He’s also at work on a book titled Brand Gratitude.

Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) caught up with Reid and talked at length about his work at Campbell Mithun on the H&R Block campaign Reid originated called “You got people.”

Reid now leads one the country’s biggest direct-marketing agencies, IWOC Direct, and we asked him about the how his experience in brands has influenced his work in the direct world. It’s an eye-opening conversation.

Verified by MonsterInsights