E76: One team or multiple teams—who gets briefed in?

Airs July 27, 2022

A recent guest on TBB, Mark Jenson, lecturer at the Hubbard School of Journalism and Mass Communications at the U of Minnesota, recommended a book called Rethink the Business of Creativity.

Henry Gomez and I discuss a chapter from a book about how many creative teams at an advertising agency should be briefed on a project: one or many or all the teams?

The question provokes a pretty big difference of opinion between the Brief Bros.

Who’s right? Tune in and let us know.

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