Airs July 27, 2022
A recent guest on TBB, Mark Jenson, lecturer at the Hubbard School of Journalism and Mass Communications at the U of Minnesota, recommended a book called Rethink the Business of Creativity.
Henry Gomez and I discuss a chapter from a book about how many creative teams at an advertising agency should be briefed on a project: one or many or all the teams?
The question provokes a pretty big difference of opinion between the Brief Bros.
Who’s right? Tune in and let us know.