E77: Why do marketers hate marketing?

Airs August 3, 2022

Two thought pieces caught our attention this week. The first is by John Long titled “What’s with all the advertising leaders hating on advertising?” The other is by our friend George Tannenbaum called “Ding-Dongs of Doom” on his blog.

Each essay has its own argument, but Henry Gomez and I found some common points that rang home with us. John’s point about senior marketing leaders’ attitudes about their profession and George’s point about the consequences of over-specialization within the advertising profession revealed a regrettable fissure in our industry.

Henry and I weigh in, and while we have different takes on the topic, we agree on the danger both John and George make clear.

Not your typical Brief Bros. conversation, but worth your time.

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