E83: Reviewing a creative brief by Crispin Porter Bogusky

Airs September 14, 2022

This week, Henry Gomez and I try something new and different: we share with you a real creative brief by a real ad agency. So we review both the brief itself and one TV spot that came from the brief.

The agency is Crispin Porter Bogusky, a powerhouse creative shop whose work for Burger King, among other brands, shook up the industry.

The brief is for BBQ Tender Chicken Sandwich and it dates to the mid-2000s. You can read the brief by clicking on the link and we show you the brief in the episode.

This is a rare treat. The product, the brand and the brief will whet your appetite for what makes a great brief. And you’ll be ready for something to eat.

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