E9: The importance of research

Airs March 10, 2021

Brief writers, take heed! The Brief Bros. do a deep dive into the importance of research in advertising. Howard Ibach (https://www.howardibach.com) interviews his strategist partner Henry Gomez (http://henrylouisgomez.com) for his insights and experience in the finer points of doing one’s homework. Your briefs, and your brand, will benefit. Creative Review: McDonald’s Out of Home campaign. Agency: TBWA Belgium.

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