E97: A conversation with Matt Ryan, senior strategist at Popcorn

Airs December 21, 2022

Matt Ryan’s official title is Sr. Director of Communication Plans, which is a fancy way of describing his role as the top strategist for Universal Resort Orlando’s in-house ad agency, Popcorn.

Henry and I had a chance to talk in depth with Matt about the laudable process Popcorn developed to foster a collaborative environment to write creative briefs. It’s a system worth copying because it works so well.

Join us today as Matt tells us about what Popcorn does to support great brief writing.

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