E99: What to think about before you write a brief.

Airs January 4, 2023

What should newbie and veteran brief writers alike consider before they put fingers to keyboard or pen to paper? I put this question to Henry and he gave us some valuable thought-starters.

A creative brief is a thinking document, not a mindless form to fill out. Join us on this episode of The Brief Bros. as we offer brief writers sound advice on what to think about before you start writing your next brief.

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