The Brief Bros. Airs Every Wednesday. We Talk About Creative Briefs, Briefing And Advertising.

Who Are These Guys?

Howard Ibach is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez is VP/director of strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

No More Bad Briefs.

The Brief Brothers demonstrate how you can write, and think, with more clarity and inspiration when briefing creatives. They examine brief writing skills, customer insights, strategy, as well as brilliant and “What were they thinking?” advertising.

Who Are These Guys?

Tune in and tune up your brief-writing skills. Follow us on Apple Podcasts, Youtube and PodBean or your favorite podcast app.

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