SPECIAL — E7: Ingredients of a brilliant single-minded proposition

Airs October 6, 2021

SPECIAL: Another popular episode, first aired on February 24, 2021.

Howard Ibach (https://www.howardibach.com) and Henry Gomez (http://henrylouisgomez.com) break down the key ingredients that all single-minded propositions are made of to explore how to write this devilishly difficult sentence in this week’s episode of The Brief Bros. The Creative Review looks at a short film by Area 23 and Roof Studio for Insmed’s Nontuberculous Mycobacterial (NTM) treatment.

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Reid Holmes, Partner/ECD, Mojo Strategy and Consulting, Minneapolis, MN

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Survey Response February, 2020

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Survey Response April 2020

“I loved that Howard came in hot and pushed us out of our comfort levels. He called marketers out on things we can do better. The existing…creative brief process has been painful for our creatives, but also for our marketing teams as well. But from this exercise, we have all learned that the creative brief process truly needs to be collaborative.”

Survey Response July, 2020

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McGuffin Mornings attendee

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Survey Response March, 2021

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Survey Response November, 2021

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Survey Response November, 2017