E76: One team or multiple teams—who gets briefed in?

Airs July 27, 2022 A recent guest on TBB, Mark Jenson, lecturer at the Hubbard School of Journalism and Mass Communications at the U of Minnesota, recommended a book called Rethink the Business of Creativity. Henry Gomez and I discuss a chapter from a book about how many creative teams at an advertising agency should […]

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