Six ideas on how to write better single-minded propositions.

[Published originally in December 2021, but this one never gets old.] No one wants to write a bad single-minded proposition. I get it. There’s a ton of pressure on you to not just write the damn thing, but to write a brilliant one. When everyone expects, well, Just Do It, anyone would shrivel up into […]

I had not the time to make it shorter.

Writing a book is not like writing a weekly essay for a blog. This essay has a firm deadline. A book does not, or usually does not. I’ve written two textbooks, one of which has had two new editions. The second book is due for updating. But writing a textbook is nothing like writing a […]

E84: A lively conversation with Professor Mark Ritson.

Airs September 21, 2022 This week, Henry Gomez and I are joined by a luminary in the field of marketing: Professor Mark Ritson. Professor Ritson has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management. Henry is an alum of the two wildly popular […]

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