The return of Bob Hoffman, the ad contrarian

Airs April 20, 2022

In November 2021, Henry Gomez ( and I ( had a wide-ranging conversation with Bob Hoffman, the famous blog weasel and ad contrarian.

We covered his “three word creative brief,” Bob’s thoughts on the state of the ad business, and much more.

It’s our most viewed and most popular episode of The Brief Bros. Which is why we’re bringing it back for those who may have missed it.

Bob is a legend. This episode is a treat.

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