Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Nintendo

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Game Boy Advance SP Brief

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Nissan

Agency is not known. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Nissan Brief

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Patron

This brief was donated by Christopher Owens, head of brand strategy at TRG in Dallas. Patron Brief

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PayPal

The agency for this particular brief is unknown. Thanks to Baiba Matison and her Creative Brief Bank for this brief. View PayPal Brief

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PETA

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View PETA Brief

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Pot Noodle

Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavors and varieties. Both briefs were

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Puma

The agency for this particular brief is unknown. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Puma Brief

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Red Bull

A well-written brief, narrowly focused. The Archive suspects that it may be a student brief. View Brief

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Red Robin Restaurants

This is not your typical creative brief. It was written by Cameron Day, creative director and author of The Advertising Survival Guide books. He calls

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