Apple
A brief brief from Paul MacFarlane at the 1101 experiment for a project he did for Apple. View Apple Brief
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You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.
A brief brief from Paul MacFarlane at the 1101 experiment for a project he did for Apple. View Apple Brief
While the brief, written by now-defunct London shop DFGW, which was purchased by Freud Communication in 2006. This brief was for the BBC’s coverage of
This brief was for a campaign in 2004, called London Is Closer Than You Think. View BA Brief
A legacy fast-food brand, BK has a long history of outstanding creative work. The brief was written by Crispin Porter + Bogusky in the mid-2000s.
Short and to the point, Paul MacFralane’s brief for Butterfield’s Candy relies on a fun insight. From the 1101 experiment. View Butterfield’s Brief
Ello is a toy that Mattel targeted to little girls aged 5-10. The London agency glue produced this brief for a 2003 project. View Brief
Proof that a short brief works well for a rebranding effort. By Paul MacFralane and the 1101 experiment. View Brief
This is the brief that produced the now-famous and award-winning campaign, “I Got People” that ran in the mid-2000s.
How well does Paul know his audience? The brief reveals. More from the 1101 experiment. View Hedo Brief
The Hulu brief is a spec assignment Henry and I did together over three episodes of The Brief Bros. Henry is the main author, ably
