“I don‘t know what I think until I read what I have written.”
Complaints are often disguises. Each one is meant to hide a central truth, a truth that emerges only after you listen carefully to the rant. When
On July 19, the folks at Faktory, an ad agency in Utah, published a thought-piece on Medium.com. I liked it so much, I posted a
I offer these five truths about the creative brief that will help you take a successful first step of the creative process. 1. Collaborate, especially with
If you claim that you use a creative brief, yet you ask your creative partners to return four or five times—or more—with revised creative work, do
In 1989, I was a copywriter for a small business-to-business advertising agency in Milwaukee. Two facts stand out about this job. The first is that
I need your help. My new book is tentatively titled How To Write A Killer Single-Minded Proposition. It’s a companion to my critically acclaimed text, How
Albert Einstein famously said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” The “it” is, well, whatever. Fill in the
As a new member of the faculty of the School of Marketing for the Association of National Advertisers (ANA), I will be traveling around the
