A Very Short Tour of the Mind: 21 short walks around the human brain By Michael C. Corballis (Overlook Duckworth, 106 pages, $17.95)   The

This year the holidays fall desperately near my posting dates, so I will accommodate you by simply wishing you a wonderful holiday season. I will

I wrote my first post on the subject of “words” back in 2009. I’m returning to it now because I had a thought. Every year,

I was reminded of a few lines from Jon Steel’s book Truth, Lies and Advertising: The Art of Account Planning: If the creative brief is

I’m a huge fan of Kevin Costner. A few years ago he made a film called The Guardian, a fun action romp that also happens

Hollywood, CA — May 2012 FOR IMMEDIATE RELEASE Fans of Mad Men and The Pitch take note: there’s a new kid on the block, a

As much as I hate to admit it, some companies have more important objectives than being guardians of their own brands. This reality is especially

No two creative briefs are exactly alike, but most contain a box that asks for “communication objectives” or “reasons why we’re creating this advertisement.” These