“I don‘t know what I think until I read what I have written.”
Writing a book is not like writing a weekly essay for a blog. This essay has a firm deadline. A book does not, or usually
All of us in AdLand owe a debt to Matt Davies and Pieter-Paul von Weiler for facilitating a global survey (of English speakers) on the
It’s just a thought, but after my last speaking gig with Mark Jenson’s Advertising Strategy and Creative Development class at the Hubbard School of Journalism
In our work as brand builders, there is always a line drawn somewhere between good taste and bad taste, and always this line is arbitrary.
Originally published April 2011 How do people make decisions? I’m not asking about the sequence of steps someone takes to arrive at a choice between,
I’m speaking now as a creative, a former copywriter and creative director. I’m speaking as one of the people to whom the creative brief is
Allow me to share with you a recurring sentiment I hear during my creative brief workshops when I show marketers and account people examples of
Rather than make predictions for 2023, I choose to draw some conclusions about the status of the creative brief in our industry. I was a
