“I don‘t know what I think until I read what I have written.”
[Published originally in December 2021, but this one never gets old.] No one wants to write a bad single-minded proposition. I get it. There’s a
Writing a book is not like writing a weekly essay for a blog. This essay has a firm deadline. A book does not, or usually
All of us in AdLand owe a debt to Matt Davies and Pieter-Paul von Weiler for facilitating a global survey (of English speakers) on the
It’s just a thought, but after my last speaking gig with Mark Jenson’s Advertising Strategy and Creative Development class at the Hubbard School of Journalism
In our work as brand builders, there is always a line drawn somewhere between good taste and bad taste, and always this line is arbitrary.
Originally published April 2011 How do people make decisions? I’m not asking about the sequence of steps someone takes to arrive at a choice between,
I’m speaking now as a creative, a former copywriter and creative director. I’m speaking as one of the people to whom the creative brief is
Allow me to share with you a recurring sentiment I hear during my creative brief workshops when I show marketers and account people examples of
