Who, exactly, do you write the creative brief for?
I’m not being sarcastic or flip. This is a legitimate question, one that’s easy to lose track of when you write a brief. And it’s
December 4, 2008
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“I don‘t know what I think until I read what I have written.”
I’m not being sarcastic or flip. This is a legitimate question, one that’s easy to lose track of when you write a brief. And it’s
Ah, the creative brief. The Rodney Dangerfield of business documents in the ad world. The document everyone loves to hate, that creatives love to ignore,
