“I don‘t know what I think until I read what I have written.”
All professionals practice. Why? Because they know they need to stay sharp. Often, their profession requires it, but even if it doesn’t, pros practice anyway.
A creative brief is many things: a road map for your brand, an inspiring argument, driving directions for creatives. But a brief must also, and
Newbie and veteran brief writers alike need and value reminders. Here are some thoughts to keep top of mind next time you prepare to write
My video podcast co-host, Henry Gomez, often says on our show, The Brief Bros., that an inspiring creative brief doesn’t guarantee inspiring creative. But it
Some observations about outstanding, inspiring creative briefs. First, they are short. They fit on one page, maybe a page and a half. Second, the best
All creatives should learn how to write a brief. It’s humbling, and will make them better readers of briefs.
What’s your definition of a creative brief? If you say it’s a road map for your creative team about your product, not bad. If you
Why did a copywriter and creative director start teaching other advertising professionals how to write a creative brief? My answer hasn’t changed since I began
