149: Write better creative briefs with Howard’s workshops.
From the “Shameless Commerce Division” of The Brief Bros. (no apologies to Car Talk’s Click & Clack), today Henry Gomez quizzes me about my creative brief workshops, my promise to attendees who want to learn how to write better briefs, my teaching philosophy and how I got started. You can get the details at creativebriefworkshops.com. […]
148: The best of the Brief Bros. in 2023.
As our first episode of the New Year, Henry Gomez and I review 2023 and talk about what stood out for us on The Brief Bros. Amazingly enough, Henry and I wrapped up our third year together! And we still like each other! Enjoy this conversation as we share our thoughts on what mattered most […]
147: Tim Brunelle builds a creative brief coach with ChatGPT
This week on The Brief Bros. Henry Gomez and I review and discuss a tool created by a friend and past guest, Tim Brunelle, called the Creative Brief Coach. ChatGPT is everywhere, causing either havoc or joy depending on your point of view. Tim’s tool is a worthy topic because he laid out the details […]
146: Reviewing a creative brief for Tango carbonated soft drink.
Henry Gomez and I review an undated creative brief for the UK’s famous soft drink Tango, ad agency unknown (if you’re privy to the info, please share in the comments section). I featured this brief in my first book on the creative brief, and I included it in my rotating list of briefs for my […]
145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens
In our ongoing series, Henry Gomez and I review a creative brief written by a London-based agency for its client, BBC. The brief was written to create a new campaign to promote the BBC’s on-air coverage of the 2004 Summer Olympics in Athens. We even have creative so you can ask yourself if the work […]
144: A conversation with Gabi Kinney, senior strategist at Broadhead in Minneapolis
Gabi Kinney joins Henry Gomez and me this week in a continuation of our series on young talent in our industry. Gabi is a recent grad of the Hubbard School of Journalism and Mass Communications at the U of Minnesota, a familiar name to anyone who follow The Brief Bros. This young woman is blazing […]
143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com
Kudos to our friends Matt Davies and Pieter-Paul von Weiler, past guests on The Brief Bros., for their partnership with the Marketoonist Tom Fishburne and the Institute for Practitioners of Advertising (IPA), the oldest professional organization in our industry. They’ve assembled a Compendium of brilliantly drawn cartoons that reflect their global survey on creative briefs, […]
142: Reviewing a creative brief for Iceland Frozen Markets by hhcl/red cell, London
Today, Henry Gomez and I examine a creative brief for a popular frozen foods grocery story in the UK, Iceland. We love briefs for everyday products and services because these are the “widgets” advertising professionals cut their teeth on, creatively and strategically. That they are “everyday” things makes them real and necessary, but also challenges […]
141: A conversation with Tyrese Leverty, brand planner at Carmichael Lynch
Henry Gomez and I have added a new series to The Brief Bros.: Conversations with recent college grad about their new careers. Today, we are proud to present Tyrese Leverty, a recent grad from the University of Minnesota’s Hubbard School of Journalism and Mass Communications. He was recommended to us by our old friend Mark […]
140: The iconic Uncle Sam.
Did you know that the famous poster of Uncle Sam pointing his finger and declaring, “I want you…” is more than 100 years old? Henry Gomez and I stumbled across this iconic image as we searched for old ads to discuss, and we decided it warranted an episode of its own. We have good reasons, […]
