E82: Another Classics Creative Review
Airs September 7, 2022 This week, Henry Gomez and I return to Classics Creative Review with three television spots on The Drum’s list: World’s Best Ads of All Time, based on a reader survey. We start with a spot from Thailand called “Smoking Kid” by Ogilvy for the Thai Health Promotion Board. Next up is […]
E81: A conversation with Gary Goldsmith, Department Chair, Creative Direction, ArtCenter College of Design.
Airs August 31, 2022 This week, Henry Gomez and I are joined by an industry veteran and legend, Gary Goldsmith. Today he is the Department Chair of Creative Direction for ArtCenter College of Design in Pasadena. But his resume includes stints as creative director at DDB and TBWA\Chiat\Day, as well as chairman and CCO of […]
E80: A conversation with Charlotte Mair, founder/managing director, The Fitting Room
Airs August 24, 2022 Henry Gomez and I welcome Charlotte Mair, named by Ad Age as one of the Leading Women Europe 2021. She is the founder and managing director of her own cultural marketing agency, The Fitting Room. Charlotte’s story will resonate with American viewers. She started with virtually nothing in her bank account, […]
E79: A conversation with Giles Edwards, co-founder of Gasp!
Airs August 17, 2022 Henry Gomez and I welcome Giles Edwards from the UK, creative director and co-founder of Gasp! Giles is also the host of a podcast called Call To Action. Giles interviews creative talent on his podcast, but today, he’s our guest. He discusses his beginnings, the challenges of starting his own agency, […]
E78: Classics Creative Review
Airs August 10, 2022 Our ongoing series of Classics Creative Reviews continues this week with some, well, classics. Henry and I begin our Classics review with a 1983 spot for the Yellow Pages by Abbot Mead Vicar in the UK. Next up is a Dancer Fitzgerald Sample classic for Wendy’s called Where’s the beef? Remember […]
E77: Why do marketers hate marketing?
Airs August 3, 2022 Two thought pieces caught our attention this week. The first is by John Long titled “What’s with all the advertising leaders hating on advertising?” The other is by our friend George Tannenbaum called “Ding-Dongs of Doom” on his blog. Each essay has its own argument, but Henry Gomez and I found […]
E76: One team or multiple teams—who gets briefed in?
Airs July 27, 2022 A recent guest on TBB, Mark Jenson, lecturer at the Hubbard School of Journalism and Mass Communications at the U of Minnesota, recommended a book called Rethink the Business of Creativity. Henry Gomez and I discuss a chapter from a book about how many creative teams at an advertising agency should […]
E75: Why do brief writers struggle writing a target audience description?
Airs July 20, 2022 This week, Henry Gomez (http://henrylouisgomez.com) and I return to Creative Brief Basics, a “nuts and bolts” topic. It’s old news that never gets old: Target Audience. Some brief writers forget how to dig to understand who their communication is meant to speak to. The lazy answer sometimes is, “Well, everyone.” Everyone […]
E74: Creative Review—2022 Cannes Winners
Airs July 13, 2022 Week Two of Cannes 2022, Henry Gomez’s (http://www.henrylouisgomez.com) continuing adventures. This week, he and I review four Cannes winners. They are: “Super Human,” Grand Prix winner, Film by 4Creative London/Somesuch London. “Detectives” for Apple, Gold Lion, Film, by O Positive LLC Santa Monica, CA. “Liquid Billboard” for Adidas, Grand Prix, Outdoor, […]
E73: Winning a Lion at Cannes 2022
Airs July 6, 2022 Today we celebrate my friend, partner and co-host of The Brief Bros., Henry Gomez, who went to Cannes this year with his colleagues from Zubi Advertising in Miami and won a Silver Lion for work the agency produced for Burger King. In this episode, Henry takes us on the wild but […]
