189: Road to Hell author Nick Asbury
What do you get when you combine erudition, deep research, and a copywriter’s dexterous poise with a sentence? You get The Road to Hell: How Purpose Leads to a Worse World. Our guest on The Brief Bros. this week, Nick Asbury, tackles a timely and provocative subject, purpose. And Henry Gomez and I take a […]
188: Creatives talk shop, Part 2
Join us for Part 2 of our first-ever all-creative panel discussion. We continue our talk about our industry, the state of creativity, and the role of AI. Co-host David Moore, who sits in for the traveling Henry Gomez, and I join seven of our friends and colleagues: Gene Payne in Chicago, Nic York-Bogen in LA, […]
187: Creatives talk shop, Part 1
In a first for the Brief Bros., we’ve assembled a panel of seven advertising creatives to talk about our industry, the state of creativity, and the role of AI. The discussion was so lively and robust, we talked for more than two hours. Today’s episode is Part 1. Part 2 airs next Wednesday. Joining me […]
186: Meet advertising and literary sleuth Tim Maleeny.
A good strategist can walk a mile in the shoes of the customer. And a good novelist must do the same, except in the shoes of many characters. Henry Gomez and I are excited to introduce you to a practitioner of both skills—strategy and novel writing. His name is Tim Maleeny and he is the […]
185: Cameron Day, mentor to the mentors.
He’s the first to appear on The Brief Bros. three times. And we’re delighted and privileged to have him back. Cameron Day joins Henry Gomez and me today to talk about his new book, Stones & Sticks. It’s the third book in his trilogy The Advertising Survival Guide: Stage Three: The Highest Altitudes of Your […]
184: Brand Manifesto head librarian Lonnie Elliott
Creative briefs are a vital element in advertising, but so are brand manifestos. Our guest today is Lonnie Elliott, creative lead at Meta, and the founder of Manifestowriting.com. Lonnie shares with Henry Gomez and me examples of great manifestos, some of which you may recognize. And he talks about his plans to expand his growing […]
183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
Four months ago, Carmichael Lynch in Minneapolis created the postion of Chief Operating Officer. They created it with one person in mind, our guest today on The Brief Bros.: Stacy Janicki. A legacy advertising agency needs a great leader, and CL found it in Stacy. Join Henry Gomez and me as we chat with this […]
182: Luckett Vanguard, mischievious strategic planner at FCB.
Luckett Vanguard oozes all the qualities you want in a strategic planner: curiosity, gregariousness, passion, the team player. FCB in Chicago hired him a year ago from the Hubbard School of Journalism and Mass Comm. Kudos to our friend Mark Jenson for the rec! And already he’s made his mark. Henry Gomez and I quizzed […]
181: Meet an account planning pioneer, Robin Hafitz.
She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros. Robin was one of […]
180: A Director of Brand Experience on building a brand.
Henry Gomez and I welcome Mack Saunders, the director of brand experience for The Annex, a boutique hotel in Toronto. Mack’s background and perspective on branding came to my attention when I met him at The Annex on a recent trip to Ontario. Fans of The Brief Bros. will be intrigued by the challenges he […]
