Ad Agency

Mithun opened its doors in 1933 when Ralph Campbell and Ray Mithun joined forces during the Great Depression. The company was based in Minneapolis, Minnesota,

Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Pet Airways Brief

Crispin Porter + Bogusky was formed in 1988 by Sam Crispin, later joined by Chuck Porter and Alex Bogusky. Its first office was in Miami.

D&G is the current AOR of the California Lottery. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View California Lottery Brief

This brief was created by Pieter-Paul von Weiler and Matt Davies, proprietors at BetterBriefs.com, as a “reverse engineering” exercise. It’s not the real brief written

Foote Cone Belding (FCB) is a legacy agency in Detroit. This is an example of a “brand” brief because it covers three Dodge products. Thanks

Freud Communications purchased DFGW in 2006, where this brief for the BBC’s coverage of the 2004 Summer Olympics in Athens was conceived. View BBC Brief

glue London was founded in 2001 and an Internet search reveals it was winning awards for its work as late as 2007. But it may

This brief is for the Commonwealth Club of San Francisco, the oldest and largest public affairs forum. Thanks to Baiba Matisone and her Creative Brief

hhcl/red cell was a London creative powerhouse in the 1990s and early 2000s until it closed its doors in 2007. For many years, it produced

This brief is for Lucozade Sport Hydro Active. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Lucozade Brief

This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View MARCA Brief