“I don‘t know what I think until I read what I have written.”
Brainstorming does not work. This is old news. Dating back to the late 1950s, research shows that “all ideas are good ideas” brainstorming produces fewer
Beginning writers tend to learn a lesson about plagiarism the hard way. They commit it unintentionally. They didn’t mean to quote an author without giving him
A killer creative brief is hard to write. It should be hard. It’s supposed to be hard. If it were easy, no one would complain
Two disparate worlds collided this weekend that produced an insight. This is supposed to happen to people like me who use insights for a living. First,
Basketball legend Kobe Bryant has made countless jump shots and layups in his practice sessions. “As a kid growing up, I never skipped steps. I always worked on
It was the best of times. It was the worst of times… Two marketers, both of whom work for the same reputable national brand, arrived
For almost seven years, I have toiled as the “one lone voice speaking out” on behalf of the Creative Brief, in the opinion of my esteemed
Typically, inspiration arrives unannounced, often from unexpected sources. So it was when I read Michael Dukes’s first professional blog post the other day on Medium. He wrote
