No one should ever write a creative brief alone. If you don’t believe me, listen to Jon Steel, author of Truth, Lies, and Advertising: The

Practicing your creative brief writing skills is easier than you might think. In a previous post, I suggested that you could practice writing a brief

Whether you voted for him or not, President Obama changed the nature of campaigning in this country by doing something that anyone whose job it

Not all creative brief templates are created equal. Some ask the question, "What do we want the target audience to think after seeing the communication?" 

I spend a lot of time on this blog talking about writing. Today, I want to talk about something more fundamental: Words. I'm a writer, so

Isn't this just basic information here? The place where you describe who we're talking to? Unfortunately, too often, that's as inspiring as some brief writers

Good question. Tough question, too. It gets back to how you learned to write a brief in the first place. If you learned by doing,

Think of the creative brief as more than your way of elucidating the assignment for your creative team. Think of it as an opportunity to