SPECIAL — E1: The Brief Brothers talk about creative brief writing skills
Airs November 17, 2021 WE CELEBRATE 10 MONTHS OF THE BRIEF BROS. Join us as we re-broadcast our debut episode from January 12, 2021. What makes a brilliant, inspiring creative brief writer? Howard Ibach (https://www.howardibach.com) and Henry Gomez (http://henrylouisgomez.com), hosts of the weekly podcast The Brief Brothers, bring their considerable experience to answer this question. […]
E42: Special guest Bob Hoffman, the Ad Contrarian, talks about briefs and advertising
Airs November 10, 2021 He tells it like it is and pulls no punches. Bob Hoffman (https://www.bobhoffmanswebsite.com/), the Ad Contrarian blogger, former agency CEO, author of five books on advertising and a regular essayist on LinkedIn, joins Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) on The Brief Bros. to share his laser-sharp thinking about The […]
E41: BetterBriefs Project’s Matt Davies and Pieter-Paul von Weiler talk about their shocking survey.
Airs November 3, 2021 Approximately US$80 billion in marketing spend is wasted each year due to poor briefs. That’s one-third of the marketing spend in the US. The BetterBriefs Project (betterbriefs.com) surveyed marketers and creative agencies in the US, UK, and Australia and uncovered frightening gaps between what marketers think about their briefs to agencies, […]
E40: A salute to the great Cliff Freeman
Airs October 27, 2021 Cliff Freeman passed in September, but Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) offer up this belated remembrance of the fertile brain of this ad legend. Today’s episode doubles as a creative review, and Howard and Henry talk about spots by Freeman for Wendy’s and Almond Joy and Mounds candy bars.
E39: Special guest Gregg Benedikt talks about his “Oh, brilliant advertising, how I miss you so.”
Airs October 20, 2021 The originator of LinkedIn’s wildly popular “Oh, brilliant advertising, how I miss you so,” Gregg Benedikt, joins Henry Gomez (http:henrylouisgomez.com) and Howard Ibach (https://howardibach.com) on The Brief Bros. to talk about his love of advertising and what he thinks about the state of advertising creative. Join us!
E38: Charles Wigley talks about planning, creativity and his BBH Labs blog post.
Airs October 13, 2021 The great and powerful strategist Charles Wigley joins Howard Ibach (howardibach.com) and Henry Gomez (henrylouisgomez.com) to talk about briefs, creativity, advertising and his “Chaz’s 100 things a planner should know” blog post for BBH Labs (https://www.bbh-labs.com/chazs-100-things-a-planner-should-know/).
SPECIAL — E7: Ingredients of a brilliant single-minded proposition
Airs October 6, 2021 SPECIAL: Another popular episode, first aired on February 24, 2021. Howard Ibach (https://www.howardibach.com) and Henry Gomez (http://henrylouisgomez.com) break down the key ingredients that all single-minded propositions are made of to explore how to write this devilishly difficult sentence in this week’s episode of The Brief Bros. The Creative Review looks at […]
E37: Dave Trott on advertising’s Golden Age
Airs September 29, 2021 Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) react to the brilliant and always insightful author and creative director Dave Trott, who shares his wisdom in a 40 minute virtual presentation he made in August 2021 (https://www.youtube.com/watch?v=-7fn-aHmiE0). Creative review: New :15 TV spot for Hefty.
E36: What can ad agencies learn from Pixar Animation?
Airs September 22, 2021 Ed Catmull’s 2014 book, “Creativity, Inc: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration” offers valuable lessons for ad professionals and ad agencies about how to nurture a creative culture. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) address three ideas from Catmull’s book and take them out […]
SPECIAL — E4: Why do we need a Single-Minded Proposition?
Airs September 15, 2021 SPECIAL: Our most popular episode, aired on February 3, 2021. For many creatives, the Single-Minded Proposition (SMP) is the first thing they look at when they receive a new creative brief. If it’s brilliant and inspiring, creatives are happy. If not, and they’ll complain. The Brief Brothers take a step back […]
