Howard Ibach is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.
Henry Gomez is VP/director of strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 30 years of experience.
The Brief Brothers demonstrate how you can write, and think, with more clarity and inspiration when briefing creatives. They examine brief writing skills, customer insights, strategy, as well as brilliant and “What were they thinking?” advertising.
