E85: A conversation with Tim Brunelle, who could be a third Brief Bros.
Airs September 28, 2022 This week, Henry Gomez and I are joined by another great creative from the Twin Cities, Tim Brunelle. Tim is a writer, creative director, strategist, leader and a fellow advocate for creative briefs. Tim came to our attention from our friend Mark Jenson, lecturer at the University of Minnesota’s Hubbard School […]
E84: A lively conversation with Professor Mark Ritson.
Airs September 21, 2022 This week, Henry Gomez and I are joined by a luminary in the field of marketing: Professor Mark Ritson. Professor Ritson has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management. Henry is an alum of the two wildly popular […]
Why is there no list of the Best Creative Briefs of All Time?
If you’re a fan of the NFL and someone asked you to put together your Dream Team offensive line, you’d know who to pick, right? Anyone who plays Fantasy Football gets the exercise. Quarterback? Lots of greats to choose from: YA Tittle, Fran Tarkenton, Aaron Rodgers, Tom Brady. Arguments would erupt over who’s the best, […]
E80: A conversation with Charlotte Mair, founder/managing director, The Fitting Room
Airs August 24, 2022 Henry Gomez and I welcome Charlotte Mair, named by Ad Age as one of the Leading Women Europe 2021. She is the founder and managing director of her own cultural marketing agency, The Fitting Room. Charlotte’s story will resonate with American viewers. She started with virtually nothing in her bank account, […]
How to write a practice brief without actually writing a practice brief.
All professionals practice. Why? Because they know they need to stay sharp. Often, their profession requires it, but even if it doesn’t, pros practice anyway. That practice comes in many forms: refresher courses, conferences, online and in-person training. If you write creative briefs for a living, even if it’s not your main task, you need […]
E73: Winning a Lion at Cannes 2022
Airs July 6, 2022 Today we celebrate my friend, partner and co-host of The Brief Bros., Henry Gomez, who went to Cannes this year with his colleagues from Zubi Advertising in Miami and won a Silver Lion for work the agency produced for Burger King. In this episode, Henry takes us on the wild but […]
E72: A conversation with Mark Jenson, lecturer, Hubbard School of Journalism and Mass Communications
Airs June 29, 2022 Mark Jenson is an old friend. I’ve been making virtual guest appearances to speak to his advertising students since 2018. He teaches at the University of Minnesota. Mark was instrumental in facilitating Henry and me in our recent multi-episode project to write a creative brief on The Brief Bros for Hulu. […]
E71: A conversation with Russell Davies, former strategist at W+K and Nike.
Airs June 22, 2022 Russell Davies was Strategic Planning Director at Weiden+Kennedy in Portland and Global Consumer Planning Director at Nike. For nine years, he was a contributing editor and columnist at WIRED magazine. Today, he’s CMO at an energy start-up in London called Bulb. Henry Gomez (http://www.henrylouisgomez.com) and Howard Ibach (https://creativebriefworkshops.com) had a wide-ranging […]
What no one says about the creative brief.
The creative brief is old school. The creative brief is dead. The creative brief inhibits creativity. The creative brief does not guarantee good creative. (This one is true.) All of these statements have popped up in the trades, on social media, in conversations, at conferences and award shows. They have been heard before. But what […]
The one meeting that should always be “standing room only.”
This meeting should raise expectations. This meeting should crackle with electricity. This meeting should always be standing room only. I speak of a regular gathering in both ad agencies and on the client side. A meeting that typically produces yawns and low attendance. Exactly the opposite of what a healthy, thriving brand should inspire. Which […]
