Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Humane Society

Student briefs deserve different criteria when we examine them. This brief, by then-student Lindsey Wehking, is for The Humane Society of the United States. This

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Iceland

Iceland Foods Ltd. is an iconic supermarket in the UK that mainly sells frozen foods. It was established in 1970. This brief reflects the brand’s

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Kiwi Shoe Polish

A short brief packed with insights and a sure-footed confidence that it knows its customer. Agency: The Richards Group. Note the four sentences at the

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Pot Noodle

Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavors and varieties. View Pot Noodle

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Red Bull

A well-written brief, narrowly focused. The Archive suspects that it may be a student brief. View Brief

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smart car

Paul MacFarlane has some big fun with a little vehicle. From the 1101 experiment. View smart car Brief

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Tango

Tango is a legacy brand of soft drinks in the UK with a history of brash, humorous creative. This brief was written by London shop

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Toro

Toro worked with Campbell Mithun in Minneapolis on its creative. This brief is for its line of consumer lawn care devices.  View Toro Brief

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Visit Florida

Zubi Advertising in Miami, a nationally recognized Hispanic agency, services the Visit Florida account.  View Brief

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