Brand

D&G is the current AOR of the California Lottery. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View California Lottery Brief

Henry Gomez, co-host of The Brief Bros., is the author of this brief. View Cleveland Clinic FL Brief

This brief is for the Commonwealth Club World Affairs, the oldest and largest public affairs forum. It was written by Grey SF. Thanks to Baiba

The agency for this particular brief is unknown. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Coors Light Brief

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Cross Pens Brief

This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View Delta Brief

Foote Cone Belding (FCB) is a legacy agency in Detroit. This is an example of a “brand” brief because it covers three Dodge products. Thanks

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Door Dash Brief

Ello is a toy that Mattel targeted to little girls aged 5-10. The London agency glue produced this brief for a 2003 project. View Brief