Renault Group
Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. Agency: Publicis Conseil, Paris. View Renault Group
You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.
Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. Agency: Publicis Conseil, Paris. View Renault Group
Thanks to APG Canada for this student brief, one of many briefs they contributed to the Archive. View Schulich Brief
Paul MacFarlane has some big fun with a little vehicle. From the 1101 experiment. View smart car Brief
Thanks to our friends at APG Canada for these student briefs, two of many they provided to the Archive. View 2023 Brief View 2022 Brief
This brief was donated by Christopher Owens, head of brand strategy at TRG in Dallas. Sub-Zero Brief
This brief was written by Henry Gomez, VP/Strategy at Zubi Advertising for a pro-bono project. View SCCMS Brief
Tango is a legacy brand of soft drinks in the UK with a history of brash, humorous creative. This brief was written by London shop
The agency for this particular brief is unknown. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View The North Face Brief
One of six briefs on the Archive written by hhcl/red cell, London. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View
This is a client brief. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Toms Shoes Brief
