E92: The return of Bob Hoffman.
Airs November 16, 2022 Henry Gomez and I welcome our friend Bob Hoffman, whose new book Adscam: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy is the theme of today’s episode. Bob is the first guest to make a return visit to The Brief Bros. The […]
E91: A conversation with Patricia Yanez from ESPN.
Airs November 9, 2022 Henry Gomez and I welcome Patricia Yanez, Associate Director, Brand & Original Content Marketing at ESPN. Patricia came to my attention through our friend Professor Richard L. Gant at NYU, a past guest on #thebriefbros. Patricia gave a talk to Professor Gant’s Event Marketing & Strategies class. Turns out, Patricia is […]
E90: This nebulous thing called “strategy.”
Airs November 2, 2022 What comes before the creative brief? Strategy. And what, exactly, is strategy? Good question. The answer is debatable. Henry Gomez and I usually talk about the elements of a creative brief. It’s a document that comes after the strategy has been articulated. All too often, the brief is written without a […]
E89: A closer look at brand tones
Airs October 26, 2022 Henry Gomez and I tackle another “nuts and bolts” creative brief topic: brand tone of voice. I have often said in my workshops that if any part of a brief can be cut and pasted from another brief, the “tone of voice” may be a candidate. The brand tone should be […]
E88: Classic Creative Review
Airs October 19, 2022 Henry Gomez and I take you back in time once again to review three classic television spots. First up is called “Stunt City” by Lowe London for Sure anti-perspirant. Next, a Fallon TV spot for John Lewis called “Monty the Penguin.” Finally, a spot called “The Epic Split” for Volvo Trucks […]
E87: A review of two student creative briefs.
Airs October 12, 2022 Henry Gomez and I try something new—again—in this week’s episode of #thebrierbros. We share with you two creative briefs written by a student for class project. This brief writer is now a working professional strategist and (full disclosure) I have used both of these briefs in my creative brief workshops. Henry […]
E86: A conversation with Steve Harrison
Airs October 5, 2022 This week, Henry Gomez and I take great pride in welcoming Steve Harrison, author of Can’t Sell Won’t Sell, a sober and compelling argument against the ad industry’s sad slide into prizing social justice over selling. Steve has earned his bona fides as a creative thinker and leader, having won a […]
E85: A conversation with Tim Brunelle, who could be a third Brief Bros.
Airs September 28, 2022 This week, Henry Gomez and I are joined by another great creative from the Twin Cities, Tim Brunelle. Tim is a writer, creative director, strategist, leader and a fellow advocate for creative briefs. Tim came to our attention from our friend Mark Jenson, lecturer at the University of Minnesota’s Hubbard School […]
E84: A lively conversation with Professor Mark Ritson.
Airs September 21, 2022 This week, Henry Gomez and I are joined by a luminary in the field of marketing: Professor Mark Ritson. Professor Ritson has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management. Henry is an alum of the two wildly popular […]
E83: Reviewing a creative brief by Crispin Porter Bogusky
Airs September 14, 2022 This week, Henry Gomez and I try something new and different: we share with you a real creative brief by a real ad agency. So we review both the brief itself and one TV spot that came from the brief. The agency is Crispin Porter Bogusky, a powerhouse creative shop whose […]
