E72: A conversation with Mark Jenson, lecturer, Hubbard School of Journalism and Mass Communications
Airs June 29, 2022 Mark Jenson is an old friend. I’ve been making virtual guest appearances to speak to his advertising students since 2018. He teaches at the University of Minnesota. Mark was instrumental in facilitating Henry and me in our recent multi-episode project to write a creative brief on The Brief Bros for Hulu. […]
E71: A conversation with Russell Davies, former strategist at W+K and Nike.
Airs June 22, 2022 Russell Davies was Strategic Planning Director at Weiden+Kennedy in Portland and Global Consumer Planning Director at Nike. For nine years, he was a contributing editor and columnist at WIRED magazine. Today, he’s CMO at an energy start-up in London called Bulb. Henry Gomez (http://www.henrylouisgomez.com) and Howard Ibach (https://creativebriefworkshops.com) had a wide-ranging […]
E70: A conversation with Andy Nairn
Airs June 15, 2022 Andy Nairn is the author of an insightful and valuable new book, Go Luck Yourself: 40 Ways To Stack The Odds In Your Brand’s Favour. He’s also the founding partner of London’s Lucky Generals, whose clients include Amazon and Virgin Atlantic. Henry Gomez (http://www.henrylouisgomez.com) and Howard Ibach (https://creativebriefworkshops.com) quiz Andy on […]
E66: A conversation with Tim Holmes, Marketing Director at Land O’Lakes
Airs May 18, 2022 Brief writers and agency account people, pay attention! Wisdom and good advice fill this episode! An old friend, trusted colleague and fellow devotee of good creative briefs, Tim Holmes is now Marketing Director at Land O’Lakes in Minneapolis. His career spans long service in the agency world, including Campbell Mithun and […]
E65: A conversation with Reid Holmes, ECD IWCO Direct
Airs May 11, 2022 Reid Holmes is a master brand builder and award-winning writer and creative director. He’s also at work on a book titled Brand Gratitude. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) caught up with Reid and talked at length about his work at Campbell Mithun on the H&R Block campaign Reid originated […]
E64: A conversation with Chuck Abrams, CEO/CD at Virtual Creative Inc.
Airs May 4, 2022 We talk to Chuck Abrams, founder of Virtual Creative Inc., now in the hinterlands of northwest Wisconsin, formerly in the Twin Cities. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) explore the challenges and opportunities of the small, virtual ad agency, which Chuck and his wife Carol have steered through more than […]
E63: The Brief Bros. write a creative brief, Prologue
Airs April 27, 2022 With a little help from the students in Mark Jenson’s Ad Strategy and Creative Development class at the University of Minnesota’s Hubbard School of Journalism and Mass Communications, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) explore two brand problems and one brand opportunity. Then they’ll choose one brand and together, they’ll […]
The return of Bob Hoffman, the ad contrarian
Airs April 20, 2022 In November 2021, Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) had a wide-ranging conversation with Bob Hoffman, the famous blog weasel and ad contrarian. We covered his “three word creative brief,” Bob’s thoughts on the state of the ad business, and much more. It’s our most viewed and most popular episode of […]
E62: A conversation with Jason Fox, a.k.a. Lee Clow’s Beard (Copy)
Airs April 13, 2022 In 2009, he sprang onto the Twitter stage impersonating one of advertising’s most iconic creatives, and dubbed himself Lee Clow’s Beard. He fooled even Clow’s closest colleagues. Today his identity is well known. Jason Fox is author of almost 3,000 tweets as Lee Clow’s Beard, plus an e-book collection of his […]
E62: A conversation with Jason Fox, a.k.a. Lee Clow’s Beard
Airs April 13, 2022 In 2009, he sprang onto the Twitter stage impersonating one of advertising’s most iconic creatives, and dubbed himself Lee Clow’s Beard. He fooled even Clow’s closest colleagues. Today his identity is well known. Jason Fox is author of almost 3,000 tweets as Lee Clow’s Beard, plus an e-book collection of his […]
